COMPLETE DATA MANAGEMENT

NEVER UNDERESTIMATE THE IMPORTANCE OF YOUR DATA...

Every successful mailing campaign begins with good data.  But yet it's surprising just how many businesses don't treat their customer database like the valuable asset that it unquestionably is. 


Keeping your database up to date can not only save you money on wasted mailings, but can actually make you money by ensuring your marketing efforts are always seen by those who matter - those who have purchased from you previously, or those who are more likely to purchase from you in the future.


But being up to date isn't the only area in which good data is vital. Ensuring your data files are kept in good shape can lead to the maximum savings on postage, enabling your mailings to be sent on the most cost-efficient machineable services. It can also ensure that a higher percent of your mailing qualifies for such discounts, with less rejects.


At Complete Mailings we offer a variety of data management services to cover every aspect of data enhancement. From cleaning your data of bad records, deceased people or Gone Aways, to general formatting and tidying to ensure better postage discounts, and a better image upon delivery.   

UNLIKE A LOT OF MAILING COMPANIES, TO US GOOD DATA IS A PRIORITY

THE KEY TO COMPLETE SUCCESS...


> The key to a good mailing is good data


> The key to good data is good data management


> The key to good data management is a good     company with a strong understanding of how to make your data work for you.


READ ON TO SEE HOW CAN COMPLETE'S DATA SERVICES CAN WORK FOR YOU... 



COMPLETE CLEANSE - DATA CLEANSING

Mailing to deceased individuals, especially the recently deceased, can be harmful to your reputation. Furthermore, mailing to deceased persons, and also to people who have long-since moved home, is not only wasteful and pointless, but can also result in a loss of potential sales.


Address data deteriorates at approximately 20% per year. In short this means that each year that you don't update your customer database the likelihood is that 20% of those customers will have moved, or passed away.


Thankfully our Complete Cleanse service can help you to avoid mailing to deceased persons or to incorrect addresses. 


We offer a Free Data Health Check to any customer wanting to know the current state of their data. At the end of the check you will receive a detailed but simple to understand report, detailing all the services we processed your data against, and the all-important results - such as how many people on your list are deceased, how many have moved and how many have registered not to receive direct mail. We can even track movers to their new address!


After the report, you are free to pick and choose what services you opt for, and how much you spend on the cleanse. The service is entirely flexible and the final decisions are yours.


As part of any cleanse, your data is pre-formatted by our data experts to achieve the best results. We then process it against Royal Mail's own Postal Address File, which will check all your addresses and make any enhancements that will improve the overall standard of the addresses.


The PAF process can save you money not only on wasted returns and undelivered mail, but also on your postage, by enabling more of your addresses to qualify for sorted mail services.

LET US TIDY YOUR DATA...

​​​​​​​AND WE'LL LET YOU REAP THE REWARDS!

By improving the standard of your mailing file, through simple tidying and formatting, you increase the percentage of your mailing that will qualify for better postage discounts.


Postage discounts are all about data quality - the better it is, the more money you save.


As standard we ALWAYS ensure your data is formatted correctly prior to any of our 'mailsorting' services; to maximise the discounts on the postage.


We are experts in identifying the very best ways for you to send your mailing items. To do this we need to be working with the best standard of data file that we can. Sometimes we will need to charge a little extra for the work we understake on improving your file(s), but at the end of the day, it is always you who sees the true benefit.


Well presented data, whether it is an address or variable text within a letter, always looks better to your recipient than something that has been sent with no care. 

Not only that, but it gives us an opportunity to spot any potential issues with your data, and alert you to such issues before it becomes too late to fix them.


GOT DUPLICATE RECORDS?


NO PROBLEM!


We can run your data through our de-duplication software, and highlight any potential duplicate names or addresses - saving you from potentially mailing the same person twice; or even multiple times!

COMPLETE LISTS - MAILING LIST SUPPLY

Know who you want to mail to but don't have a database?


Want to bolster you current database by adding some potential new leads?


We can source a huge variety of carefully targeted mailing lists, containing names, addresses, phone numbers and emails.


We can target people in specific areas, people with specific income or levels of affluency, people with specific interestes or tastes, or businesses within specific industries and trades.


Purchasing up-to-date fresh data can help you to reach people that might have not heard of your business, your products or your services. It can help you to increase sales or awareness of your organisation.


If you're a new business, yet to develop a long-standing client base, mailing lists can help you by giving you instant access to thousands of potential customers immediately.


If you are looking to purchase a mailing list of target customers, then please call us on 0845 09 44 770, and let one our our data experts assist you in sourcing the very best data, at the very best price.

DID YOU KNOW WE ALSO DID...

FREE DATA HEALTH CHECKS...

DECEASED


By running your data against various official, national bereavement and mortality databases, we can tell you, at no cost to you, how many people on your database are no longer with us.


Removing these people can save you money on wasted mailings, as well as prevent harmful damage to your business's and your brand's reputation.


GONE AWAYS


There's little point in mailing to people who have long-sinced moved home.


We can tell you, at no cost to you, how many people on your database have moved.


We can also attempt to track them to a new address, enabling you to retain them as a customer.

ADDRESS PAF


In order to meet the best postal service criteria - and therefore qualify for the best postage discounts, your data needs to be in tip-top shape.


We can process your data against Royal Mail's Postal Address File (PAF) and enhance your addresses where required, ensuring that the maximum number of records you hold are 100% deliverable.