Mailing to deceased individuals, especially the recently deceased, can be harmful to your reputation. Furthermore, mailing to deceased persons, and also to people who have long-since moved home, is not only wasteful and pointless, but can also result in a loss of potential sales.
Address data deteriorates at approximately 20% per year. In short this means that each year that you don't update your customer database the likelihood is that 20% of those customers will have moved, or passed away.
Thankfully our Complete Cleanse service can help you to avoid mailing to deceased persons or to incorrect addresses.
We offer a Free Data Health Check to any customer wanting to know the current state of their data. At the end of the check you will receive a detailed but simple to understand report, detailing all the services we processed your data against, and the all-important results - such as how many people on your list are deceased, how many have moved and how many have registered not to receive direct mail. We can even track movers to their new address!
After the report, you are free to pick and choose what services you opt for, and how much you spend on the cleanse. The service is entirely flexible and the final decisions are yours.
As part of any cleanse, your data is pre-formatted by our data experts to achieve the best results. We then process it against Royal Mail's own Postal Address File, which will check all your addresses and make any enhancements that will improve the overall standard of the addresses.
The PAF process can save you money not only on wasted returns and undelivered mail, but also on your postage, by enabling more of your addresses to qualify for sorted mail services.